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STUDY 3
Willingness to Share Personal Information (1 = very unlikely; 7 = very likely; α = .844) (Malhotra et al., 2004)
• How likely are you leave the Zara website without browsing any further?
• How likely are you to ignore the cookie message and continue browsing the Zara website? (R)
• How likely are you to switch to another apparel website?
Threat Susceptibility (1 = very unlikely; 7 = very likely) (Beitelspacher et al., 2012)
• How likely is it that sharing personal information with the Zara website could lead to misuse of your personal information?
Resource Scarcity (1 = strongly disagree; 7 = strongly agree; α = .890) (Roux et al., 2015)
• My resources are scarce.
• I don't have enough resources.
• I need to protect the resources I have.
• I need to acquire more resources.
RESULT
