Study 6

Willingness to Share Personal Information (1 = strongly disagree; 7 = strongly agree; α = .910) (Malhotra et al. 2004)

1. How likely are you leave Zara website without browsing any further?

2.How likely are you to switch to another apparel website?

Resource Scarcity (1 = strongly disagree; 7 = strongly agree; α = .917) (Roux et al. 2015)

1. My resources are scarce.

2. I don't have enough resources.

3. I need to protect the resources I have.

4. I need to acquire more resources.

Resource Mutability (1 or 2)

1. How many times did you generate Resource Points during your browsing experience?

Susceptibility to Threat of Information Misuse (α = .920) (Beitelspacher et al., 2012)

1. How likely is it that your personal information could be misused by the Zara website if you provide the information to the Zara website?

2. How likely is it that your personal information could be misused by a third party if you provide the information to Zara website?

3. How likely is it that your personal information could lead to identity theft if you provide the information to Zara website?