DEFINITIONS
Self Discrepancy: A self-discrepancy is an incongruity between how one currently perceives oneself and how one desires to view oneself. (Mandel et al., 2017)
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Resource Scarcity: A discrepancy between one's current level of resources and a higher, more desirable reference point. (Cannon et al., 2018).
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Willingness to Share Personal Information: The willingness of an individual to share his/her personal information with a firm. (Mothersbaugh et al., 2012)
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Resource Mutability: The perceived ability for the situation to be changed through investment or effort. (Cannon et al., 2019).
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Susceptibility to Threat of Information Misuse: An individual’s beliefs about him/her chances of experiencing a particular threat (Beitelspacher et al. 2012; Conner and Norman 2006; Menard, Bott, and Crossler 2017; Raddatz et al. 2021; Rogers 1975; Witte 1992)
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Perceived Fairness: An outcome of a process or the process itself is seen by individuals to be reasonable, acceptable, and just. (Wirtz and Kimes 2007)
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ALTERNATIVE EXPLANATIONS
IS DATA A RESOURCE?
![](https://static.wixstatic.com/media/a07f72_6b6956a178604e948bf4c1993c711ac9~mv2.png/v1/crop/x_0,y_81,w_610,h_351/fill/w_575,h_331,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_6b6956a178604e948bf4c1993c711ac9~mv2.png)
![](https://static.wixstatic.com/media/a07f72_75014ef7552742958324d894246ed9da~mv2.png/v1/fill/w_599,h_215,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_75014ef7552742958324d894246ed9da~mv2.png)
DO PEOPLE EXPECT DATA MISUSE AT THE ONSET OF INFORMATION SHARING REQUESTS?
![](https://static.wixstatic.com/media/a07f72_e186b1ef7fdb4bc98903fc9023ee341c~mv2.png/v1/fill/w_766,h_335,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_e186b1ef7fdb4bc98903fc9023ee341c~mv2.png)
IS IT THREAT OR RISK AVERSION
Risk is the probability of loss (Masoud, 2013).
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Risk Aversion: risk aversion is defined as an individual's preference for a guaranteed outcome over a probabilistic one having an equal-expected utility (Kahneman and Tversky, 1979)
Item:
1. At this moment, I would rather avoid decisions with uncertain outcomes.
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Susceptibility to threat: An individual’s beliefs about him/her chances of experiencing a particular threat
![Screenshot 2023-04-01 at 5.39.45 PM.png](https://static.wixstatic.com/media/a07f72_667548cf06f842abbdc274c7fb7e1b04~mv2.png/v1/fill/w_723,h_375,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/Screenshot%202023-04-01%20at%205_39_45%20PM.png)
ABUNDANCE VS. CONTROL
![](https://static.wixstatic.com/media/a07f72_d12056d489a0414fa67c463bf3b60e1b~mv2.png/v1/fill/w_599,h_340,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_d12056d489a0414fa67c463bf3b60e1b~mv2.png)
Scarcity vs. Poverty
![](https://static.wixstatic.com/media/a07f72_038f908826f9494a9b00a61026080071~mv2.png/v1/crop/x_0,y_22,w_1940,h_548/fill/w_885,h_250,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_038f908826f9494a9b00a61026080071~mv2.png)
Information Type: Mothersbaugh et al., (2012)
![](https://static.wixstatic.com/media/a07f72_db362005b95b4e3ab948a33ef6bf1f33~mv2.png/v1/fill/w_908,h_707,al_c,q_90,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_db362005b95b4e3ab948a33ef6bf1f33~mv2.png)
![](https://static.wixstatic.com/media/a07f72_9d52add6ac92403fbde8a61ab3871904~mv2.png/v1/fill/w_369,h_331,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_9d52add6ac92403fbde8a61ab3871904~mv2.png)
![](https://static.wixstatic.com/media/a07f72_1d81826a4a1c48d291f69143b41095da~mv2.png/v1/fill/w_598,h_224,al_c,q_85,usm_0.66_1.00_0.01,enc_avif,quality_auto/a07f72_1d81826a4a1c48d291f69143b41095da~mv2.png)