Self Discrepancy: A self-discrepancy is an incongruity between how one currently perceives oneself and how one desires to view oneself. (Mandel et al., 2017)
Resource Scarcity: A discrepancy between one's current level of resources and a higher, more desirable reference point. (Cannon et al., 2018).
Willingness to Share Personal Information: The willingness of an individual to share his/her personal information with a firm. (Mothersbaugh et al., 2012)
Resource Mutability: The perceived ability for the situation to be changed through investment or effort. (Cannon et al., 2019).
Susceptibility to Threat of Information Misuse: An individual’s beliefs about him/her chances of experiencing a particular threat (Beitelspacher et al. 2012; Conner and Norman 2006; Menard, Bott, and Crossler 2017; Raddatz et al. 2021; Rogers 1975; Witte 1992)
Perceived Fairness: An outcome of a process or the process itself is seen by individuals to be reasonable, acceptable, and just. (Wirtz and Kimes 2007)
IS DATA A RESOURCE?
DO PEOPLE EXPECT DATA MISUSE AT THE ONSET OF INFORMATION SHARING REQUESTS?
IS IT THREAT OR RISK AVERSION
Risk is the probability of loss (Masoud, 2013).
Risk Aversion: risk aversion is defined as an individual's preference for a guaranteed outcome over a probabilistic one having an equal-expected utility (Kahneman and Tversky, 1979)
1. At this moment, I would rather avoid decisions with uncertain outcomes.
Susceptibility to threat: An individual’s beliefs about him/her chances of experiencing a particular threat