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STUDY 5
Willingness to Share Personal Information (1 = strongly disagree; 7 = strongly agree; α = .945) (Malhotra et al. 2004)
How likely are you to continue browsing (which would also mean accepting the cookies)? (1 = very unlikely; 7 = very likely)
1. How probable is it that you are going to continue browsing (which would also mean accepting the cookies)? (1 = very improbable; 7 = very probable)
2. How likely are you leave Chocolatedayandnight website without browsing any further? (Reverse-coded) (1 = very unlikely; 7 = very likely)
Resource Scarcity (1 = strongly disagree; 7 = strongly agree; α = .917) (Roux et al. 2015)
1. My resources are scarce.
2. I don't have enough resources.
3.I need to protect the resources I have.
4.I need to acquire more resources.
Threat Susceptibility (α = .912) (Beitelspacher et al., 2012)
1. How likely is it that your personal information could be misused if you provide the same to Shoplocalfarmer website? (1 = very unlikely; 7 = very likely)
2. How probable is it that your personal information could be misused if you provide the same to Shoplocalfarmer website? (1 = very improbable; 7 = very probable)
3. How likely is it that if you that provide your personal information to Shoplocalfarmer website, it could lead to your subsequent browsing activities being tracked? (1 = very unlikely; 7 = very likely)
4. How likely is it that if you provide your personal information to Shoplocalfarmer website, it could lead to your identity theft? (1 = very unlikely; 7 = very likely)
5.How likely is it that if you provide your personal information to Shoplocalfarmer website, it could lead to your financial loss? (1 = very unlikely; 7 = very likely)
RESULTS
