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LOCAL-STUDY 1

ITEMS

Willingness to Pay

1.  What is the maximum price (in dollars) that you would be willing to pay for Box A –

local chocolates?

2. What is the maximum price (in dollars) that you would be willing to pay for Box B –

global chocolates?

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RESULTS

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STIMULI

Low Perceived Control Manipulation

Please write a short essay of about 75–100 words describing a personal incident in which you experienced a loss of control over your environment. Please describe the incident as vividly and in as much detail as possible - what happened, how you felt etc. An example of a loss of control incident might be experiencing a technical failure during an important presentation.

High Perceived Control Manipulation

Please write a short essay of about 75–100 words describing a personal incident in which you experienced a heightened sense of control over your environment. Please describe the incident as vividly and in as much detail as possible - what happened, how you felt etc. An example of a heightened sense of control incident might be being able to answer all the questions in a difficult exam.

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