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Resource Scarcity: A discrepancy between one's current level of resources and a higher, more desirable reference point. (Cannon et al., 2018).
RESOURCES AS PER PAST RESEARCH
Money, Time, Phone Battery, Water, Food, Electricity, Gasoline
TIME VS. MONEY (163 PARTICIPANTS)
NEWSPAPER VS RETAILER WEBSITE
LOW THREAT CONDITION ACROSS ALL THE WEBSITES
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