Hi, I’m Arani

& I'm a consumer behavior researcher

About Me

I am an Assistant Professor of Marketing at the Indian School of Business. My research studies how self-discrepancy, i.e., the gap between a consumer's current state and a more desirable state affects consumption behavior. Outside of research, I love to travel and am an avid fan of Chelsea Football Club.

QUALIFICATION

What I’ve been studying

SEPTEMBER 2018 - APRIL 2023

PH.D. IN MARKETING

DESAUTELS FACULTY OF MANAGEMENT, MCGILL UNIVERSITY

APRIL 2014 - MAY 2015

MBA

INDIAN SCHOOL OF BUSINESS, INDIA

APRIL 2007 - APRIL 2011

BACHELOR IN ENGINEERING

JADAVPUR UNIVERSITY, INDIA

Contact Me

arani_roy@isb.edu